Starbucks: Dips Are Just An Opportunity

Summary
We have taken an in-depth, analytical look at Starbucks via PEST and SWOT analyses before detailing where we believe the market inefficiencies lie within the stock.
We see Starbucks' momentum in the Chinese market to be the key price driver for the U.S. coffee company.
We eye potential short-term volatility around the next earnings report which could lead to a better buy-in price to maximise growth for a long-term holding.
This report is going to analyse and form a recommendation for the Starbucks Corporation (NASDAQ:SBUX) stock listed on the Nasdaq stock exchange. We will start with an industry overview focusing on key market and macro drivers, followed by a more focused evaluation of SBUX's particular strengths and weaknesses. Next, we will address why this stock is undervalued and the potential catalysts for its capital growth, finishing with an in-depth valuation of the company's key ratios and setting price targets and forecasts.
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