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Mulberry Group operates as a holding company engaged in the design, manufacture and sale of luxury leather accessories, clothing and footwear. The firm prides itself on the exceptional quality and strong British heritage of its products. Mulberry aims to respond to growing consumer demand with expansion of UK production and strengthening of international retail distribution channels. With the opening of its new plant in the South, the firm will create hundreds of new jobs in the UK. Key risks according to the company include: managerial overstretch and uncontrolled expansion, both also highlighting excellent opportunities. Over the next five years emphasis will be on measured growth, uncompromising quality and enhanced position in Asia.